Project Overview
Art Direction, Print
As the lead designer for the 36th annual Asian American International Film Festival, I was hired to design and creatively oversee the development of the festival’s overarching theme and design for all print and online materials for distribution prior to, during, and after the festival.
Final Product
Materials produced for the festival included a 16-page mail-out accordion brochure, festival poster, festival postcard sendout, 96-page festival program book, quarter and half-page New York Times ads, full page Timeout ads, digital ads, press passes, on-site festival posters, sponsor step-and-repeats, and digital assets for use in all video team’s festival videos.